Marketing-communications clarity, for results.
Marketing-communications clarity, for results.
The concept is simple: the Ukulele Kids Club donates ukuleles to hospitalized kids, who derive all kinds of benefits from making and hearing their own music. In its first five years, the UKC had grown to service more than 200 hospitals, around the world, and was poised to take on even bigger goals. At the same time, the group’s operations were becoming more complex: besides donating ukuleles to hospital-based music therapy programs, the UKC’s activities include extensive support of music therapy. These initiatives include advocacy for music therapy; creating tools for music therapists to use in their practice; continuing medical education for therapists; and creating fellowships to train the next generation of music therapists.
Working with the executive leadership team, CMC shepherded the process of creating a new visual identity for the UKC. We also created a communications platform to clearly convey the organization’s expanded purpose and goals to the broadest possible audience. We then memorialized and standardized these communications and design principles with a guide to usage (“style guide”).
Communications include all short-form and long-form materials including video, brochures, website, presentations, press releases, ghost-written articles and social media materials.
Mission:
We harness the power of music to improve the well-being of children and families around the world. Through ukuleles and the support of music therapy, we give the gift of music for life.
Vision:
Transforming lives through music.
Tagline:
Helping hospitalized kids to just be kids
To showcase the strong emotional content of the UKC, the refreshed website simplifies and streamlines communications with a clear and direct logo and color scheme, and bold, simply stated vision and mission statement.
This video provides a quick overview of the UKC and how it fits in with music therapy, and drives for donations.
This one-sheet (backside shown here) makes the case for donors to make a minimum $500 donation to benefit a hospital in their own community. One of dozens of collateral materials created for UKC.